LinkedIn Marketing helps you get your B2B business ahead of the right crowd. Unlike many social media platforms, LinkedIn is specifically designed to reach an even higher quality audience of business professionals. Its network boasts over 90 million senior executives and 63 million decision makers. Because of this, it is one of the most popular platforms for business to business marketing. To build business content that gets attention and builds reputation on LinkedIn, you must build thought leadership skills.
LinkedIn Marketing involves creating content that others find attractive and want to see. When you are able to get your business page, blog or other content onto LinkedIn, you are in essence putting your brand out there in a very visible manner. Many companies have found that by having LinkedIn as part of their overall online marketing strategy, they were able to build brand awareness that was sustainable and had the ability to bring in new business.
The power of LinkedIn Marketing is best seen in regards to B2B service brands. Service brands provide a solution and help people solve a problem or find a solution to a problem. For example, the hotel industry has long had trouble building a strong brand identity. Most hotels do not have a website, and because of this, when someone wants to stay at a specific hotel, they tend to search for hotels in the area that they are familiar with. If a traveler does not know anything about the heritage and history of a particular hotel, they might end up choosing the first five that they find. Instead of giving the customer more options, they just choose the first five options that they like.
With LinkedIn, business professionals can create business profiles that include a business page, blogs, and possibly forums so that their connections know what they are doing in their business. The power of LinkedIn Marketing lies in the fact that it allows business professionals to build relationships that could span the globe. For example, let’s say that you are an attorney who runs an immigration agency out of San Francisco. You may want to find someone in Boston to carry out some legal work. If you use LinkedIn Marketing to find potential business partners, then you can be sure that your contacts are based in the location where you are located and therefore it is easier to perform necessary tasks.
The power of LinkedIn is also quite useful to companies that specialize in digital marketing. For example, if you run a company that provides SEO services, you can leverage the social networking site by adding a profile on LinkedIn. When someone searches for an SEO company on LinkedIn, they may search using keywords such as “SEO”, “SEO services”, or “digital marketing”. When they see your profile on LinkedIn, they may want to become friends with you or hire you as a consultant. In order to do this, all you will have to do is add a short note to your profile mentioning that you are a consultant for digital marketing.
As a small business owner, it is important to understand that using LinkedIn Marketing to build your network is not enough on its own. It is vital that you also use other forms of advertising like social media marketing solutions. Social media marketing solutions provide business owners with an effective way to market their company on a smaller scale. It allows small business owners to connect with people who may be interested in their product or service in person. By having a large database of potential customers and business partners, you are able to make informed decisions about what you want to promote in your business.