Incorporating commerce into your Instagram marketing strategy is an exciting way to turn engagement into sales. Recently, Instagram announced plans to add shopping to the Explore tab, where users can discover new content and interact with content based on their interests. This allows brands to put products in front of audiences that don’t follow their accounts. Since users are only on the app for a short time, Instagram commerce is an excellent way to ensure your products reach an audience that isn’t necessarily following your account. Stories on the platform can also be used to promote products, and can live forever in the story highlights section.
Consistency is also a critical part of Instagram marketing. Consistency in your feed will help users view your posts as a collection, and your brand’s profile will look more visually appealing if your content is consistent across different posts. For example, if you’re a fashion brand, try using the same theme for your feed, and use a particular filter. Be careful not to overfilter your images, however. Instagram is a visual platform, and you don’t want to overdo it!
One strategy for increasing your audience is to add branded hashtags to your captions. Your hashtags should be short and include your brand’s name. These can increase the visibility of your content, drive traffic to your profile, and create a stronger community around your brand. Using hashtags is also a great way to organize your content. This strategy is extremely useful if you want to attract free Instagram followers. You can also use the same hashtags for your other social media marketing campaigns.
AR filters are another great strategy for improving your brand’s visibility. Brands can use AR filters to enhance their videos, and a majority of Instagram users take action after watching a video. This is a great way to increase brand awareness and create a buzz among your audience. You can even create AR video effects to enhance the effects of your filters. In addition to being popular among Instagram users, AR filters also increase brand awareness and create a free word-of-mouth marketing strategy.
Keeping your account professional is a must to ensure that your brand gets a high level of engagement on the platform. It’s also important to include additional details, such as contact information and business type, if applicable. Always keep in mind that your posts should be visually engaging and make new users want to know more about you. The content should also answer their needs, as well as satisfy their curiosity. Once you’ve gotten their attention, make sure you include them in your profile!
Another good way to gain more followers is by tagging users who are relevant to your industry. The name of your account appears below your profile picture. This allows your audience to follow you immediately. A nametag can be placed on signage, product packaging, or any other offline material, and is an easy way to get new followers. One of the easiest ways to obtain an Instagram nametag is to print it out and store it in a namebadge holder.