How to Integrate Social Media Marketing With SEO
Social media marketing strategies are being used by businesses of all sizes. With millions of users posting messages daily on their favorite social media sites, businesses need to find ways to reach potential customers. With these users posting pictures, videos, and text updates, reaching new consumers remains a challenge for companies. While Facebook and other platforms remain popular, many users are turning to Instagram to post pictures and personal messages for friends. Many businesses are seeing great results from this platform.
Instagram is no doubt the largest social media platform currently available. More people join Facebook each day, but only a small percentage ever post an image or video. For businesses that are thinking about promoting their brand with images, a platform like Instagram can offer them the chance to reach millions of users instantly, which is impossible with a Facebook campaign. Instagram is the perfect place to post pictures of products, events, or any other activity the company is involved in. The pictures will reach a wide audience because it’s visible to everyone who has an Instagram account.
One of the challenges of using social media effectively is engaging users in real conversations. While Facebook and Twitter have thousands of users posting messages daily, there is often a communication gap between the company and its users. Instagram offers a platform where businesses can create user profiles and interact with their followers. Users can also comment on the profiles, sending the company message along with any images posted.
Another important step for any social media strategy is ensuring that images and videos posted on the platform can be linked to content. Linking to images and videos allows marketers to reach a larger audience when images and videos are searched in Google, which is how most visitors come to Instagram. YouTube is another popular destination for traffic to this type of visual content, but marketers must ensure they have a video to share before uploading it to the site.
For marketers using Facebook and Twitter as part of their SEO strategy, the challenge is making sure the content is engaging and unique enough to drive a significant amount of targeted traffic. A great way to do this is to include analytics in your social media marketing plan. If you are not providing analytics through your business profile, now is the time to do so. Analytics provide valuable insight into who is visiting your business profile page, when and why, what pages they visit most, what time of day they visit and what keywords they used to arrive at your page.
By integrating analytics with your social media platforms, you’ll see an increase in targeted traffic to your pages. It will also provide you with insight into what works and what doesn’t. Tracking the engagement levels of your audience is important, especially as this becomes more important as you engage in different strategies to attract new followers. Social media is an exciting and ever-changing platform that allows you to connect with a global audience at any hour and in any place. The key is to be engaged and then take that engagement seriously by ensuring that the content you share is engaging and unique and one-of-a-kind.