How Wechat Marketing Benefits Chinese Businesses
Chinese Internet marketing giant Tencent held a webinar recently titled “Chinese Social Media – The Next Big Thing” where they discussed Chinese Internet marketing strategies for small business owners. During the webinar, the panelists discussed various topics like topics related to keyword research, content syndication, viral marketing, microblogging and Wechat marketing. The panelists also discussed the topics of building a long-form content, including original stories and original video content. Wechat Marketing 101
Bonus: Download free customized social media calendar to easily coordinate and schedule all of your content ahead of time. Wechat is a fast-growing multi-purpose chat app developed in China in 2021. At the start of Wechat, the platform allowed users to create mini-programs or mini-authentications that would connect them to other Wechat accounts in different locations. Mini-programs would make it possible to share photos, text, videos and any other form of content with other people who were logged into their Wechat account at the same time. This enabled Wechat to gain a viral following as users began to post and share the content with other Wechat members.
Wechat Marketing 101: Building a brand using Wechat-based mini programs. As mentioned in the previous section, Wechat has been used as a mini-app to connect users across different platforms such as smartphones, tablets, and laptops. The platform has grown quickly due to the prevalence of Wechat apps, which are similar to other popular apps on the Android and Apple store but have the Wechat branding. These apps are free to download and provide the user with a free form of communication. As a result, the Wechat brand and the Wechat platform have become associated in the minds of the target audience. The platform allows users to make and receive instant messages, as well as posting photos, content, and mini programs.
With the use of Wechat Platform, marketers are able to extend their marketing campaigns beyond traditional forms of advertising. Users can easily subscribe to Wechat content channels and can connect to other members with whom they can share their Wechat experiences. Through these efforts, brand owners can attract new customers, as well as build relationships with existing ones.
Subscribing to Wechat content channels gives your Wechat marketing campaign a more official tone. The platform is free for all registered Wechat users, and users can search for Wechat official account links in the Wechat home page. Once you find a Wechat official account link, you can click on the link to sign up for the Wechat account. You will be automatically added as a channel’s follower, and you will be sent periodic Wechat updates regarding news within the platform. In addition to the official account, there are many other channels for Wechat marketing, such as private groups and video channels, which will also send updates regarding news and current events within the Chinese business industry.
There are several benefits associated with the use of Wechat as an online marketing tool. Users can easily connect to other members through chat and receive updates regarding the latest news and events from the Chinese business world. Moreover, the platform allows users to create their own Wechat profiles, which offers a great opportunity for brands to promote their products or services. Wechat offers both instant messaging and real-time chat, which mean brands can make their messages visible to the billions of instant messaging conversations around the world. Furthermore, these messaging platforms provide a way to reach out to potential customers, while building strong connections with existing ones.