In light of the madness, notion is being set out today about what could be called some seriously exciting digital marketing trends for the upcoming year. Having spent the bulk of the past decade right in the middle of it, assisting customers in sectors such as education, law, healthcare, and medicine navigate those turbulent times, we got some thoughts on the direction that things are going to take in some key areas…

SEO has entered a brand new phase with an emphasis on social media promotion. In addition to creating a more search engine friendly site for your company, social media engagement is proving to be one of the most potent forms of SEO that has ever been developed. It is quickly gaining ground as the preferred means for delivering organic, targeted search engine traffic to your company’s website. Here are a few of the digital marketing trends for this year that you need to be aware of:

SEO and social media go hand in hand. Search engine optimization (SEO) simply refers to making a website more accessible to search engines through several different methods. One method that you cannot afford to overlook when it comes to online marketing is social media marketing. Social media websites such as Facebook, Google+ and Twitter have been widely used by businesses as an effective way to market their company and increase exposure at a much quicker pace than traditional SEO methods. While social media marketing will likely continue to play a key role in your company’s online success, SEO will become an even more integral element.

Many experts believe that Google will ultimately implement its own social media platform in its core search engine algorithm. What exactly will this mean to SEO? Experts believe that the increased visibility that a website gets through using social media will greatly impact your rankings on search results pages. If you want to ensure that your website is always visible to potential customers, you’ll need to incorporate SEO into your marketing mix.

Another one of the digital marketing trends for this year is image branding. Brands like Pepsi or Apple enjoy widespread appeal because of the familiar brand images that we’ve been used to. For example, you likely know that you’re thinking of drinking a Diet Pepsi when you’re preparing for work in the morning. By creating an image for your company associated with the brand, you’ll be able to significantly increase the amount of sales. Other online marketing strategies for businesses include building an email list and offering a freebie to customers who visit their website.

These digital marketing trends will only continue to grow as more businesses realize how effective they are at increasing website traffic and exposing businesses to consumers looking for what they have to offer. If you want to take advantage of these new digital marketing methods, it will be important to work with a company that can provide you with expert advice. No matter how small your business may be, it doesn’t make sense to ignore the power of the internet. Contact a digital marketing service today to find out how they can help you increase your website’s traffic and profits.