5 Social Media Marketing Strategies To Make Your Brand Standout
Social Media Marketing is the online use of various social media sites and platforms to advertise a product or service successfully. Although the terms digital advertising and e-marketing are very familiar in academia, social media marketing has become increasingly popular for advertisers and researchers alike. With the power of social media to reach millions of users worldwide, brands and businesses can create and distribute personalized content that reaches a large and targeted audience within minutes of being published. Additionally, the large audiences that social media sites attract have the potential to generate revenue for the businesses involved. In this article, we’ll examine four simple social media marketing strategies that businesses can use to gain brand awareness and increase their visibility and influence online.
YouTube – While it’s no longer solely the domain of teenagers, YouTube has become the second home of many businesses seeking visibility and influence. Millions of people use YouTube regularly, so it’s important for brands to get involved. To get started, YouTube allows users to upload and share short videos that explain their products or services in just a few minutes. For the time it takes to make a video ad and distribute it, businesses can reach thousands of new users.
Twitter – For a relatively unknown social media network, Twitter may not be as popular or used as Facebook, but it’s quickly becoming the go-to resource for businesses looking for a quick message about their product. Twitter allows users to post short text messages on the fly, and the ability to follow accounts that are connected to your brand easily makes it easy to stay in touch with customers. Unlike Facebook, users aren’t limited to reading the profile page of the brand they are following. In fact, they can read tweets about specific items or subjects, which means if your brand sells pens, you can tweet about pen parts.
YouTube – Even though YouTube is more closely tied to the music industry, it’s still one of the biggest ways to reach potential customers. Millions of users visit the site each day and if you’ve got an interesting video or commercial that makes sense, it can be seen by a large audience. Users will often repost your video, spreading the link across the web for more people to see. YouTube has a very low bounce rate, which means users will come back to watch more if it looks like they’d want to watch it again. This makes it one of the most effective ways to build brand awareness.
Facebook – Long gone are the days of Facebook being solely a place for college students to play games. The social network now refers to itself as a “social media,” and it has nothing to do with games. The Facebook home page now offers links to sponsored ads, in addition to posts from real people and businesses. Businesses can reach fans of their choosing, which allows them to market specifically to a group of people who may be interested in their business. Branding can be easier with Facebook, because it’s a very visible website for customers to see.
Use These 5 Social Media Marketing Tips To Build Your Brand: YouTube, Facebook, Twitter, LinkedIn and The Blog. All of these are great ways for you to get your business out there on the internet and create a presence that customers can recognize and trust. There’s no reason why your brand can’t make a significant impact on a large number of people every day. With the right strategy, social media marketing can help your business do just that.