Podcast marketing is taking off like wildfire with many major businesses releasing audio content virtually every day to build trust, bond with their audience, and increase brand awareness through exposure on the web. But podcast marketing isn’t all new. Many of those classic radio shows were also canceled long ago, but now the downloadable audio content is here to stay. If you own an online business and are looking to grow your list or build relationships with niche audiences, podcasts may be just the thing for you.
In order to take advantage of podcast marketing, you will need to create your very own podcast app or website that will be accessible through the iTunes store. Your website should be packed full of great content that you have already created, or have permission to edit from others. If you are the host, you will want to provide your subscribers regular updates, new material, and promotions in addition to the audio content they can download to their devices. In addition, it would be a good idea to make your feed available as a widget in your email program, so subscribers can quickly receive your updates throughout the day.
Podcast marketing is great for several reasons. First, it allows you to reach an unlimited number of listeners without the expense of hiring a marketing staff in order to do the work for you. Since you will be creating the episodes yourself, you can easily concentrate on the most interesting aspects of your show while spreading the word to those people who want to hear what you have to say. Since podcast software makes it easy to publish the episodes to all of your accounts, it allows you to take the podcast marketing campaign to the internet and the world. With a blog and a WordPress blog, you can set up an easily updated and searchable website that includes all of your episodes, along with RSS feeds to syndicate them across the internet.
Another great thing about podcasters is that the equipment necessary to record your shows is very inexpensive. The average home recording studio includes a soundboard, a microphone, a computer, and a host of audio and video recording software. With the advent of podcasting technology, it has become much easier to create and distribute audio files to podcast audience around the world. With just a little investment in audio recording software and hardware, you can record and publish your own podcast on demand. If you are serious about podcasting, then investing a small amount of money upfront for some quality equipment is a wise decision.
Another good thing about Podcast Marketing is that it can spread like wildfire thanks to the viral nature of the internet. As soon as you begin to podcast, it is likely to spread quickly across the internet via RSS feeds, webcasts, and social media submissions. One of the best ways to promote your podcast is to submit it to various social media outlets. RSS feeds are generally free, while webcasts and social media submissions may cost slightly. Depending on what content you want to share, you will likely only need one account per feed or social media outlet.
Another aspect of Podcast Marketing is ad insertion into episodes. Podcasts that lack monetization are generally viewed poorly by listeners. The majority of people prefer to listen to podcasts where they can freely listen and learn without being bombarded with commercials. If you have decided to monetize your podcast, the process can be fairly simple and straightforward. There are two common methods of monetization; purchasing ad space within each podcast episode, or using dynamic ad insertion throughout the entire podcast. Each method of monetization has its pros and cons, and depending on your preferences, the method you use may be the better option.