In order to maximize your use of Instagram, you need to know how to maximize the platform. First, you need to establish goals. The goals you have set will guide the content you post and the mechanics of your ads. Your goals should be relevant to your business. If your financial results are good, you may not need a sales boost but still want to gather market insight and get more followers. In this case, your goals should be more specific and less general.

You can also make use of Instagram Stories to engage with followers. A looping short video can be added to your Story or created from the Instagram app. The best part about Instagram Stories is that it allows you to experiment with different styles. You don’t have to make your video perfect; unpolished outtakes can be the funniest. In addition to videos, you can also post text-based images. The video length on the platform is limited to 60 seconds, but IGTV allows you to upload a longer video.

Aside from traditional photos and videos, you can also use Instagram stories to reach your followers. You can share promotions and information about your business on your Stories. You can also showcase your products in a showcase. To increase engagement, you can create quizzes on your Stories. The quizzes can help you educate your followers and learn about their preferences. You can also save these stories to get more ideas for your story. You can use them for future promotions.

For best results, you must use high-quality images. For example, your profile picture should be at least 1080 x 1080px or 1350 x 1080px. This will give your followers an idea of what kind of content you have to offer. Using high-quality images will ensure that your followers will click through to your website. However, your images should be a good size because Instagram uses pixels. So, a quality image is essential to ensure a higher engagement rate.

Besides having a website, Instagram is also a powerful marketing tool. Besides being a great place for product reviews, Instagram allows you to use your photos and videos to promote your brand. This is a great way to increase your brand’s exposure and increase profits. It’s easy to set up an Instagram account and start building your brand! You’ll see the results in no time. And it’s not just the platform’s visuals that make it successful – it’s the people behind the pictures who make them!

You’ll be surprised at how creative you can be with Instagram marketing. By using user-generated content, you can get hundreds of likes on your posts. This will not only increase your visibility on the platform, but it will also increase the number of people who see your posts. And as a result, you’ll be able to increase your sales. The more people you can connect with your customers on Instagram, the more people you’ll have to share the goods and services you sell.