Different Types of YouTube Marketing For Your Brand Awareness
Youtube marketing is often over looked by social networking marketers. Some believe that YouTube only counts as a video sharing network. Others view it as merely an internet video site.
Regardless of which way you look at it, there are hundreds of marketing opportunities on YouTube alone. The key is to understand your audience and how you can provide value to them. If you want people to watch your video and share it with their friends, you need to give them something of value. This can be in the form of content, or maybe a video that goes along with other content so they can get the full effect.
For example, you can use video tags to help your viewers find your videos easily. You can also put a synopsis anywhere on your video that will help your viewers understand what the video is about. The best place to put these tags would be at the beginning and end of the video. The title of the video and the summary will let viewers know what the video is all about. Asking your viewers to forward the video with a link to your website makes them even more inclined to share it with others. YouTube also has a ctas section that can prove to be very useful to your viewers.
CTAs or Constant Video Tagging identifies the video tags you use on each video you create. It’s important to create content that is unique to your business, but still relevant to your website. Keep the title and summary in mind when you are creating your CTAs and you should be fine. Keep in mind that your video description may not always be included in your CTA, but it should be mentioned in your video summary. This small detail can really help boost your CTR.
Another form of Youtube Marketing is video sharing, also known as video promotion. There are many sites available that allow you to post videos online and provide links back to your site. Some of these sites are video sharing networks where you can submit videos for other people to watch. Others offer free videos that you can post to their website for free. You can use either of these options to help promote your brand awareness on Youtube and increase your website’s traffic volume.
When you have a video that you want to promote you can also upload a video to your brand or business youtube channel and submit the link to every video site that you own as well as to video sharing networks. YouTube is a highly trusted website for brand awareness and building customer loyalty. You can get more exposure for your brand this way than you could from simply posting links to your website on social bookmarking sites. You can also increase your brand recognition by making sure that your videos are described in your website’s About Me section.