The proper balance of skill, knowledge and insight in a marketing speaker is critical. You need to find a full-fledge speaker who has a knack for translating thoughts and ideas into actionable recommendations and strategies that could make you a success with your company. The following suggestions will help you find the right person for the job.
Your audience needs to know what they are looking for. You need to present your industry insight and industry knowledge to them. While you may not be able to deliver an exhaustive explanation of your products or services, you can provide a general overview. You may not need to provide a pitch, but a basic analysis or explanation of your industry will suffice. If you are asked to give a presentation on anything, it is very important that you do not provide an in-depth understanding of the subject.
Your audience wants to hear your latest thinking, not what you think they want to hear. You need to make sure that you present information that is relevant to the audience. Some people are especially hard on themselves, so provide information that they want, but not information that you feel they should be hearing or discussing.
Take your professional self-talk with a grain of salt. People will be watching you for years, so do not take their opinions as the gospel truth. If you have a chip on your shoulder, there is a good chance that the audience will tune out your ideas or perspective.
The best speakers are those who have friends and who feel comfortable in a crowd. If you like being around people, you can find a way to make a career of speaking. Don’t expect a career change overnight, but if you learn how to socialize in a crowd, you will have a great future in the business.
There are some marketing speakers who suffer from personality problems. These speakers can be great and will attract a huge audience because of their charisma, but they may also be difficult to work with and they might not be able to provide the insight and direction you need to move your company forward.
You must have full confidence in yourself before you speak at a larger scale or for more money. Your marketing plans may go awry and you need to have the confidence to try again with the same audience and the same profit margin.
Don’t let culture shock ruin your opportunity to learn. Ensure that you look at other cultures before choosing a different country to visit. Marketing speakers from other countries have a very varied experience, so take the time to learn from those who have had a different perspective to you.