Social media management is the professional use of various social media channels and sites to advertise a product or service to an online audience. Although the terms’ digital advertising and e-marketing are usually predominant in academic circles, social media management is fast becoming popular among researchers and practitioners alike. This is because it is a cost-effective method of advertising. The benefit that it offers is comparatively low-cost since little personal data is involved. Furthermore, social media management helps users build relationships and can generate feedback from customers, translating into higher sales and a boost to company reputation.
One of the advantages offered by a social media agency is its focus on targeted advertising. Unlike traditional marketing techniques which aim at mass audiences, social media channels to target specific demographics. Therefore, it is more likely to attract the correct audience. However, this does not mean that small businesses cannot take advantage of such advertising opportunities. They simply need to find a company that is experienced in this area and has the right set of skills, tools and resources to help them out. To do that, some important questions have to be answered first.
Who are the audience? Before any social media advertising strategy can be undertaken, it is important to determine the target audience and find a company that can provide the right kind of services to suit a particular age group. This will make things easier when it comes to generating ideas and monitoring trends.
What kind of services does the business plan already offer? Once the target audience and the market are known, it is then time to develop a marketing strategy that addresses the needs of each particular client. A social media agency often handles the task of creating a business plan, since it is very important to get a clear picture of the goals of the marketing campaign. However, it may also be helpful to ask for a sample of their work if one is available.
How many clients does the company have? Social media agencies usually have several clients on their books, which gives them a great deal of variety when it comes to offering marketing efforts. A great number of companies have no formal marketing strategy but instead depend upon word of mouth and online media exposure to generate sales. The number of active clients can also vary significantly, since some businesses have several outlets, while others are only interested in an occasional social media campaign. The best option is to ask each potential agency how many clients it has on its books, so that one can evaluate its ability to provide adequate services.
What are the services offered? In addition to marketing plans, some social media agencies offer consulting services. Such companies are able to help with such issues as content development, keyword optimization and SEO implementation. Some even provide consultation on issues such as building an email list. In most cases, though, such companies are hired to provide a general approach to such tasks, rather than crafting a specific campaign.