When looking at a digital marketing idea for your website, the first question you should ask yourself is “What kind of website do I have?” Successful companies all have clear goals, and social media is no different. Digital marketing for small companies will increase website traffic, which leads to increased engagement, brand recognition, and higher profits. Here are some ideas for building a website for these companies:
Begin by creating a presence on Facebook. Facebook now has hundreds of millions of active users and is the second largest social media site behind Twitter. Today’s customers spend a majority of their time on their personal Facebook page, so it is critical to your marketing plan that you make this site an integral part of your overall plan. You should also begin a separate account for mewe marketing so that you can connect with potential customers on a more personal level. Use Facebook and Twitter together with other online and offline resources such as YouTube, MySpace, and Craigslist to reach an audience of people that are interested in what you are offering.
Twitter is the fastest growing social media site, but many small business owners are unfamiliar with its functions and how it can benefit them. The best way to use Twitter to promote your website is to post short clips related to your company, products, or services that you have to offer. As your followers post replies, you can respond with a message of your own. However, be sure not to spam your followers with sales messages and deals. Instead, post interesting snippets that show your personality and that show your expertise.
YouTube is one of the most popular video sharing websites and is a great way to engage your audience. Many small businesses fail to maximize the use of YouTube because they do not know how to effectively use the search engines. The best way to advertise on YouTube is to post a video about your products and/or services related to the content of your website. If you want to get more views, you have to create videos that are interactive and that will attract viewers to come watch your video. You also need to make sure that the video is interesting enough to keep the viewer glued to the screen until it ends.
MySpace is another great social media website that has become very popular in recent years. One of the easiest ways to advertise on MySpace is to participate in the community. There are many groups on MySpace that can help you advertise your business. You have to make sure that you don’t flood the group with sales messages. Instead, participate in the discussions, invite guest bloggers, and post links to your website or blog.
Facebook is another great place to promote your business and can even generate leads for your business if you are using it correctly. One of the best ways to advertise on Facebook is by using Facebook applications like fan pages and widgets. You can even purchase Facebook ads to promote your products and/or services. With proper promotion and the right marketing strategies, you can easily see results from your Facebook marketing efforts.