Depending on the product or service, WeChat ads can drive traffic to your e-business. The ads can be planted in articles published on your official WeChat account. In the middle of the article, an ad can be placed in the center to increase your click-through rate. These ads are most likely to be noticed and clicked accidentally if they are close to the flow of the article. This can also be accomplished with coupon distribution.
Tencent’s data storage system is incredibly useful when it comes to WeChat Marketing. Their huge database enables them to segment WeChat users by behavior, interests, and location. With this data, businesses can create WeChat ads that are highly targeted to their niche audiences. Geographic information is perhaps the most important piece of data, because the vast majority of WeChat users are located in China. When this information is combined with demographic data and psychographics, a highly targeted campaign can be created for a product or service.
Different types of content are most effective in WeChat marketing. Images are the most popular content type and are preferred by half of the users. They can also serve as a great way to announce sales. Articles are next in popularity. They can inform users about a product or the market, thereby increasing brand awareness. They can also be posted on the Facebook or Twitter pages to get more exposure. These posts will attract followers and potentially convert them into clients.
As WeChat has become the number one communication tool in China, it is imperative to leverage this platform for your WeChat Marketing efforts. The super-app is now used by almost every Chinese citizen, and can help your brand build a strong presence in the Chinese market. WeChat Moments Ads, for example, can reach over 1 billion MAU users and can appear on more than 1 million Mini Programs. Likewise, they can show up on popular articles and 20 million WeChat Official Accounts.
As of this writing, more than 1.2 billion people worldwide are using WeChat. WeChat also dominates the e-commerce mini-programs. Brand giants like Gucci and Michael Kors have relied on WeChat e-commerce mini-programs. Currently, WeChat is the 6th most popular social networking site globally. Our goal is to help you leverage the platform for maximum results.
In addition to being an excellent tool for marketing, WeChat also provides a great platform to offer customer service and answer questions. You can experiment with flexible content with WeChat, including developing your own WeChat app or mini-program. These WeChat apps help users track their orders and receive updates similar to the eCommerce experience. These mini-programs can be used for WeChat Marketing as well as other online marketing activities.
In WeChat Marketing, a collaboration between an advertiser and a KOL is usually an arranged marriage. Both parties choose each other according to the system’s algorithm. Through this collaboration, advertisers can customize their advertising messages and have them weaved in articles by trusted KOLs. The WeChat system serves as the middleman between the two parties for screening content and transaction. So, how can WeChat Marketing be effective for your business?