Influencer Marketing continues to remain one of the strongest marketing methods on the social networking internet. Whether brands seek influencers to participate in sponsored content, product placements, or giveaways, the influencer marketing marketplace is set to be worth well over A$20 billion by 2021! It is a great way to engage with consumers and increase brand awareness without the need for direct marketing. Here are some ways in which brands can use influencer marketing to benefit their businesses:
The engagement strategy can come in many forms. However, one of the best ways for brands to engage with audiences directly is to give them a reason to engage with them. Many influencers will help businesses build awareness about their brand values and mission. For instance, a luxury fashion brand that wants to engage with younger women might consider partnering with an influencer who speaks about the luxury fashion lifestyle.
This type of partnership works well for many companies, especially when it comes to the product showcased by the influencers. Influencers have established relationships with high-end brands that they regularly post new product updates on YouTube, Instagram, and Twitter. If these brands are not part of an influencer marketing campaign, it is unlikely that these companies would want to engage with the influencers directly. In this case, the product presentation is the link to the brand and the influencers are the salespeople for the brands. By allowing an influencer to pitch the products and service for your brand, you are giving your product the face of a professional marketer, all while boosting engagement.
Product Placement: Influencers are great at picking up on brands’ marketing efforts. When collaborating with influencers, brands should be open to suggestions on where they can place the logos or links on which their followers will see. Some businesses are hesitant to place the links because they do not want to risk alienating their followers or making them feel like a salesperson. However, when an influencer is able to pitch the company on where they can place the links, it is a win-win situation. Instead of merely getting the name of the brand out there without providing context, the influencer provides relevant content for users to consume and grows their following.
Publicity: There are many influencer marketing opportunities available, but none work quite as well as putting a spokesperson on your product or service. Influencers are known for being willing to speak their mind on topics they care about. When choosing an influencer to work with, it is important to make sure you get ones that are willing to speak truthfully and promote your business responsibly. A good influencer will make sure their fans are aware of the products and services you are marketing. They will also make sure their fans are engaged so that when they do recommend your brand, they do so in a way that is meaningful.
The creation of a successful campaign depends on several different factors. In order to make sure your product or service resonates with the interests of your audience, you need to find an influencer that is both credible and influential. This way, you can grow your customer base while keeping them excited about your product or service. Moreover, hiring an influencer is an investment for your company, one that can generate long term profits. As your company continues to branch out into new markets, you can be assured that your brand will be seen by many viewers and will be remembered by prospective buyers.