You may have heard about cards in YouTube Marketing. These little cards appear in the upper right corner of the screen, guiding viewers to other videos in the channel. However, they are not the most effective method for increasing engagement. Card placements are best when viewers don’t get distracted by them. Additionally, end screens are an effective way to increase the length of your videos by five to twenty seconds. The end screen displays your other videos, as well as the social channels you’re on.
Choosing the right thumbnail image is critical for a successful Youtube Marketing campaign. You should know your target audience before selecting the right image. If your video is short, choose a thumbnail image that is large enough to attract viewers. This will increase views and will also serve as a better advertisement for your business. Avoid using images larger than two megabytes. For example, if you have a video that contains several gifs, choose an image that is not more than two megabytes in size.
The most successful YouTubers often work with brands and influencers they know. Collaborating with influencers on other platforms will help you build relationships and grow your audience exponentially. Using the Social Blade tool can help you track your audience size. The tool also helps you see how many people are viewing your videos. Ultimately, it’s all about making your videos more engaging and compelling to your audience. You can’t afford to be boring.
Using relevant keywords is important for video marketing. These keywords will draw attention to your video and your brand. If your video doesn’t contain keywords, you may find it difficult to get a good ranking. YouTube’s advanced transcription technology will pick up the keywords for you, but it doesn’t hurt to add a few on your own. Adding keywords in a video can be easy, and it only takes a few seconds. A good way to add keywords to your videos is to use them throughout your video. Also, include major keywords at the beginning of your video so that YouTube will recommend it more often.
To maximize your YouTube Marketing efforts, make sure your content is what your target customers want. While many businesses produce content that their audience doesn’t want, it’s important to produce content that your customers will find valuable. YouTube is a search engine and your content should be optimized for the YouTube algorithm. Once you have produced your content, it’s time to optimize it for maximum exposure. And don’t forget about the traffic sources that are already in your channel.
Using keywords in your title is important for YouTube marketing, too. It will draw viewers to your video and increase your chances of appearing in relevant search results. A keyword-oriented title is good for YouTube search engine optimization, but a 60-character title is too long and may sound spammy. In addition, YouTube only displays two or three lines of your video description to the user. They have to click on “show more” to read the rest of the description. The description should also include important links and CTAs. The more relevant the description, the better.