The world of digital marketing is changing at a rapid pace, and there are several trends you should be aware of. The most significant ones have to do with social media, which has proven effective for building company brand awareness. In addition to social media, other digital marketing trends include user-generated content, voice search, and search snippets. Listed below are the three most important trends for the next two years. Weigh them against the best strategies for your business.
One trend that will continue to grow in 2022 is the popularity of cryptocurrencies. While they have limited adoption in the U.S., brands can tap into these emerging markets to attract new customers. One example is the clean skincare brand Plant Mother, which saw a 100 percent increase in sales when it launched a shop on Instagram in November 2021. While it is impossible to compete with large beauty brands, it is an effective alternative to paid ads. Another trend to watch out for is livestream commerce.
Another trend is “Shop Local”. As a result of the Coronavirus pandemic, consumers are choosing to shop at small, local businesses rather than big national brands. Similarly, e-commerce has boomed. In the UK, sales from e-commerce websites increased 61% over May 2019, a trend that is expected to continue. As a result of Coronavirus, consumer behavior is changing, and e-commerce will continue to grow in popularity.
Voice search is another digital marketing trend to keep an eye on. Google and Amazon have recently announced changes to their voice assistants, making it easier to converse with brands. These changes will make voice assistants more convenient to use, and they will offer better personalized experiences. As these voice assistants get more sophisticated, they will be able to recognize individual voices and tailor search results to match the person’s preferences. Once this happens, the digital advertising industry will be in the best shape ever.
Influencer marketing has become increasingly popular. Influencers are now posting photos of themselves using a particular brand or product. Many marketers are turning to influencers as an effective way to boost their brand’s visibility. However, it’s important to remember that influencers are not your only choice. As you can see, influencer marketing is one of the hottest trends for 2017.
More consumers are turning to social media to shop. With the advent of Facebook Shops, brands can now use social media as an e-commerce platform. Consumers can see and hear videos on the platform and then buy them directly from the website. With the advent of social media, this trend has become extremely popular, and is expected to continue to grow over the next two years. In 2020, Facebook will account for 34% of all social media purchases in the US. It’s possible that these numbers will change by 2022.