How do you choose a digital agency for your online marketing project? Before choosing one, you need to be aware of the common mistakes companies make and learn how to avoid them. Failure to do so could cost you a lot more than a few empty clickbait posts on Facebook.

One of the most common mistakes is choosing a digital agency based on the amount of advertising they receive from Facebook. Whether this is ten, fifty or a hundred, the one thing that these agencies have in common is not much of a follow up to their advertising on Facebook. Why is this the case?

Simply put, it’s because the number of Facebook followers does not guarantee success for your digital campaign. Most digital marketing agencies, whether the agencies based in Hong Kong or elsewhere, have teams that try to find and apply other ways to reach your target audience and generate more sales for your company. They also will rely on the social graph to test and refine ads and to make sure your digital campaign has the right look and feel for your brand.

However, a digital campaign should focus on building brand value. The social media platform is a place to brand reputation, not a way to get a quick hit. That means your digital campaign should draw people into your company and your business message and encourage them to become your customers.

The simplest way to start building your digital campaign is by doing what it is you already do: make sales. You might be spending time at Facebook every day, using Facebook marketing to build a list of people interested in your niche. If this works well, you can start asking them to sign up for a newsletter subscription and then offering them updates on your products or services through your Facebook page.

The next step in building your digital campaign is to make sure your Facebook page is successful. Take a look at what people are saying about your product and the service you provide, and use this information to create a Facebook advertising campaign that will be different. Not just any campaign, but one that is different from others in your industry. Make your brand stand out.

Remember, the second you post about your digital campaign, people will start asking questions. Some will say things that can be easily dismissed, but others will genuinely want to know what your digital campaign is all about. Use the opportunity to give them updates and direct them to more information about your product.

A good digital campaign will also help drive traffic to your website, the “meat” of your business. Make sure your website is as informative as possible, and is visible to your visitors. When you send visitors to your site, make sure they come back.

After a week or two of posting on Facebook and other social media platforms, you may want to consider using social media marketing as part of your digital campaign. It might be the next step after your initial campaign. The key is to use it wisely and effectively.

While building your digital campaign, ask your digital agency to integrate your marketing messages into any posts you make on your website. This will bring in even more visitors to your site and build brand loyalty. With brand loyalty, you can then use the social network to advertise your product, or even use it to promote yourself.

With the potential for massive success, one of the best ways to bring traffic to your business is through social media marketing. While digital marketing is your primary tool, remember to maintain consistency. Being consistent with your marketing messaging means it’s not random and anyone can re-create your digital campaign and claim the credit.

Consider using digital agency Hong Kong as a way to develop your business and brand. Choosing the right digital agency will not only increase your revenue, but will also get you noticed by the masses.