According to the Content Marketing Institute (C MI), content marketing is currently one of the most effective promotional strategies available in the world. In fact, it delivers much more leads at a much lower price than most other conventional methods. Content Marketing is not new, but the way we have used it has changed drastically in the last few years. Previously content was often classified as being either direct, such as ads in newspapers and magazines; or indirect, such as sales pages, reviews, news updates and recommendations.
Today Content Marketing is classified as direct, because you are telling someone where to get started. For example if you want to get started promoting on Facebook, you would create a Facebook advertisement using content formats such as Facebook AdSense, or an affiliate link. You would then tell everyone who is connected to that profile where to get started. If you create content through different types of content formats, you can easily tell someone where to get started, what they need to do to get started, and how to do what they need to do to get done.
Content Marketing is no longer simply about sharing text or images on a website. The latest tools for content distribution include video, audio and social media marketing. Social media marketing (SMM) allows you to connect with customers in a more personal way and engage with them on a deeper level. Content Marketing that includes social media marketing will help you to reach more people, to drive more traffic to your website, and to generate more sales.
Email Marketing has evolved to a tool that allows you to get your message out to as many potential customers as possible. With the explosion of social networking sites, blogging, podcasting, video sharing and more; email marketing has moved from a direct opportunity to engage your audience to something that helps you to interact with your audience on a more personal level. Engaging your audience in email marketing is about creating email campaigns that look and feel personal and engaging content formats that appeal to your audience and make them feel like you’re speaking directly to them. If you want to use email marketing effectively, you’ll also want to learn how to make use of all of these different content delivery services to make sure your emails reach their target audience. A good email campaign will use email templates, capture features and auto responders to ensure that your messages are received by the people you want them to.
Email Newsletters have been around for some time, but it’s only in the last few years that they’ve become a viable part of internet marketing. This is because email newsletters have the unique ability to deliver fresh content regularly and to keep your readers engaged. This is especially true when you add the social media element to the mix. A well-written email newsletter will be more credible and attractive to your readers than any of the other traditional formats. When you combine an email newsletter with inbound links to your website, video sharing sites, article submission sites, social media pages, polls and other forms of interaction, you can greatly increase the chances that your readers will click on links to your website or sign up for your subscriber list.
Creating inbound links to your website with webinars is another important strategy to consider when creating content marketing through emails. Webinars are generally short presentations that allow you to engage your audience and present information on your products and services in a clear and concise manner. If you go about using webinars correctly, you can actually create a situation where your webinar attendees may actually want to visit your website. When you use webinars to promote your products, you should try to think as broad as possible and use jargon that your audience would understand. In general, webinars are best advertised through creative and catchy headlines that are designed to appeal to your audience. Adding pictures, graphs, or other visual content to your website can also help you build brand awareness, as your website will be seen in a different light when compared to a traditional website.